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When your site is "ready to sell" — and how to read the Match & Sell screen

  • shipped + live on ozarksepticpumping.com 2026-07-23; /admin/pitching/6

What you're doing and why

You don't have to watch your sites. The moment one of them either ranks in the top 3 OR captures its first real lead, the dashboard flips it to "ready to sell," emails you, and automatically builds a shortlist of local businesses to rent it to. Your job shrinks to: open the site, look at the top 2–3 businesses, and reach out. This lesson is how to read that shortlist.

The exact steps

  1. You get an email: "Ready to sell — <your business name>." Open your dashboard → Pitching → click the site (or click Sell → on it in the Control Room).
  2. You land on the Match & Sell screen: your site up top with its proof (leads it's already captured), a ranked list of local businesses on the left, and a map of them on the right.
  3. Read the list top-down — it's sorted by "fit" (how badly they'd want your leads). For each one the chips tell you why it's ranked there. Start at the top.
  4. For each of the top 2–3: hit Call (the number's right there), or later use the pitch button. Not a fit? Hit Dismiss and it drops off the list.

What it looked like for us

Live on our Ozark septic site the day it shipped — top of the list:

  • Active Septic Services — fit 90. In the Google map pack, 4.3★ (16 reviews), and no website at all. Chip: "No website — can't capture a single web lead today." A real, visible business that literally cannot catch a web lead. Perfect renter.
  • IPE Septic Solutions — fit 85. 5.0★ (10), no website.
  • "Septic Tank Pumping Ozark Mo" — fit 80. Chip: "Runs Google Ads but isn't ranking organically — already paying for these leads." They're spending on ads right now; your #1 site is cheaper leads.

The map showed all of them pinned around Ozark, colored by fit (green = hottest). Two of the 23 had no map pin — those were the advertisers (we know them from their ad, not a map listing).

Gotchas

  • The shortlist is ready before your site finishes ranking — that's on purpose. Line up the renter while you wait for Google.
  • Don't pitch the business already ranking #1 organically — they don't need you (the tool scores them low for exactly this reason).
  • "No website" + decent reviews = your hottest, easiest pitch. You become their whole web presence.
  • The very top fit-90 with no website will almost always be your first call.
Open Match & Sell